…about rebranding Publicis Beijing.”

These were the words our CEO Lau in Beijing started his elaborate speech. It climaxed in the announcement to switch the identity from a Lion to a Sheep. It was a fake. We wanted to make people wake up, stand up. Behave the way proud creatives are supposed to. Not doing a nine to five job.

The reception was great.

Even in in the Publicis HQ for Asia/Pacific in Singapore: They asked me to move on to other offices in the region, up to my preference.

An internal communications campaign. With Publicis Beijing.